Vision

A world where the cannabis industry actively helps close racial wealth gaps by fueling opportunity and empowerment, rather than perpetuating historical inequities.

Mission

Itz Personal provides trusted pathways for cannabis consumers to directly support racial equity, healing, and liberation.

Values

LOVE - Liberation, Opportunity, Vision, and Education

LIBERATION

We believe cannabis is a powerful tool for freedom - financial, social, and cultural. Together we break down systemic barriers and open doors, ensuring our communities can thrive without stigma or limitation.

OPPORTUNITY

Cannabis is a pathway to business, wealth, and empowerment. We recognize that every connection and purchase is an act of economic solidarity. Together we create and seize opportunity, positioning Black entrepreneurs and conscious consumers as leaders in this industry.

VISION

We are deliberately creating an innovative future for racial equity. We embrace creative solutions to overcome systemic barriers. Together we embody a long-term vision where the cannabis industry is a proven, prosperous pathway for all.

EDUCATION

Knowledge changes power dynamics. We provide and share clear, accessible education about cannabis and its role in justice. Together we make informed choices that advance equity, build opportunity, and empower our collective voice.

Our Work

Projects that uplift communities and advance racial equity

A group of diverse people gathered outdoors, collaborating on a community garden project.
A group of diverse people gathered outdoors, collaborating on a community garden project.
Cannabis Infused Conversations

We facilitate dialogue circles to share stories and foster racial equity through cannabis education and support.

A warm, inviting circle of people seated in a cozy room, engaged in heartfelt conversation.
A warm, inviting circle of people seated in a cozy room, engaged in heartfelt conversation.
Consulting Services

Providing guidance to businesses and organizations aiming to integrate racial justice and healing into their cannabis initiatives with transparency and care.

Voices Heard

Real stories from those who trust itz personal.

itz personal helped me understand how my cannabis choices can support racial equity. Their guidance feels personal and empowering.

Jade M.
Portrait of a smiling woman with natural hair in a cozy, sunlit room.
Portrait of a smiling woman with natural hair in a cozy, sunlit room.

Oakland CA

The consulting services opened my eyes to the healing potential behind every purchase. It’s more than cannabis; it’s community.

Photo of a thoughtful man sitting outdoors with greenery in the background.
Photo of a thoughtful man sitting outdoors with greenery in the background.
Luis R.

Denver CO

★★★★★
★★★★★