Vision
A world where the cannabis industry actively helps close racial wealth gaps by fueling opportunity and empowerment, rather than perpetuating historical inequities.
Mission
Itz Personal provides trusted pathways for cannabis consumers to directly support racial equity, healing, and liberation.
Values
LOVE - Liberation, Opportunity, Vision, and Education
LIBERATION
We believe cannabis is a powerful tool for freedom - financial, social, and cultural. Together we break down systemic barriers and open doors, ensuring our communities can thrive without stigma or limitation.
OPPORTUNITY
Cannabis is a pathway to business, wealth, and empowerment. We recognize that every connection and purchase is an act of economic solidarity. Together we create and seize opportunity, positioning Black entrepreneurs and conscious consumers as leaders in this industry.
VISION
We are deliberately creating an innovative future for racial equity. We embrace creative solutions to overcome systemic barriers. Together we embody a long-term vision where the cannabis industry is a proven, prosperous pathway for all.
EDUCATION
Knowledge changes power dynamics. We provide and share clear, accessible education about cannabis and its role in justice. Together we make informed choices that advance equity, build opportunity, and empower our collective voice.
Our Work
Projects that uplift communities and advance racial equity
Cannabis Infused Conversations
We facilitate dialogue circles to share stories and foster racial equity through cannabis education and support.
Consulting Services
Providing guidance to businesses and organizations aiming to integrate racial justice and healing into their cannabis initiatives with transparency and care.
Voices Heard
Real stories from those who trust itz personal.
itz personal helped me understand how my cannabis choices can support racial equity. Their guidance feels personal and empowering.
Jade M.
Oakland CA
The consulting services opened my eyes to the healing potential behind every purchase. It’s more than cannabis; it’s community.
Luis R.
Denver CO


