Advancing Racial Equity Through Cannabis

Our Story: Itz Personal

Hello, I’m Tyjuan Morrow, and this is the story behind Itz Personal.

For me, cannabis is more than a product; it’s a profound part of my life and culture, serving as an important source of healing and opportunity. However, its criminalization deeply harmed my family and community. When legalization began, I felt conflicted: while some profit out of upscale dispensaries, my brothers and so many others are still dealing with the lasting impact of past convictions. I'm frustrated by the lack of representation and investment in Black communities.

My healing journey with cannabis started with home growing alongside my brothers - a powerful, full-circle moment after years of harm. With 15 years spent in social equity and community organizing, I realized I could combine my passion for cannabis with my commitment to justice and build a business rooted in healing, empowerment, and equity. That business is Itz Personal.

The Commitment

I recognize a deep flaw in this industry: while it is projected to surpass $70 billion by 2030, it was built off the promise of repair for the Black community who still face racially biased enforcement. State equity programs have proven insufficient, leaving less than 2% of the industry Black-Owned.

That’s why I designed Itz Personal as a social enterprise. We will transform every purchase into a verified racial equity investment. Every time you buy from us, a percentage of the sale will automatically flow to a community racial equity initiative and we will exclusively source high-quality, branded cannabis products from Black cannabis suppliers. The goal is simple: Give cannabis consumers convenient, trusted pathways to support racial equity, healing, and liberation.

Thank you for being part of our mission.

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